For the full text of these and other endorsements, click here. Note that they are included in their entirety in the book itself.
"I am very impressed by this book and the intellectual foundation on which it sits. In a sea of business books, this one delivers what it promises."
- Marvin Zonis, Economics Professor,
Graduate School of Business,
University of Chicago
"The Executive Guide reads like a playbook for generating substantial shareholder value. The approach Jones takes—in particular, his emphasis on cash generation, profit pools, and long-term strategic focus—invokes precisely the type of managerial discipline that Silver Lake tries to instill in its portfolio companies."
- David J. Roux, Cofounder and Co-CEO,
Silver Lake Partners
"In a world where intense competition and everyday demands consume more and more of a marketers time, this book brings a sharp clarity to what really matters in business – and the critical role marketers play in delivering it."
- James Taschetta, Senior VP,
Marketing, Strategy & Planning,
Visa, Inc.
"Jones has brought to life, in a usable and readable manner, the best of economic profit and cash generation practices, and has taken the dry world of accounting and shown CFOs a real way to add value to their organizations."
- James McLachlan, Chief Financial Officer,
Skyy Spirits (Gruppo Campari company)
"Initial chapters provide insightful and useful explanations for CEOs and division heads looking to create a well-organized team and set the path forward. Following that, Jones shifts the emphasis to address specifics for marketers, strategists, finance executives and others to use this book as a primer to their work."
- Eric G. Rodli, General Manager, Entertainment,
Macrovision
and formally,
President, Entertainment Imaging,
Eastman Kodak
"Service providers must align services with the ultimate goals of those they serve. In serving business organizations, that means helping business leaders drive value growth - and this book makes it crystal clear what's needed."
- Jay D. Norman, President,
Diamond Cluster International;
and, recognized as
2006 Top 25 Consultant
"A practical and highly useable guide for operating executives, consultants, and investment professionals for examining existing and future businesses and building their careers."
- Vincent C. Perro, President,
Leadership Consulting, Heidrick & Struggles
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