Chapter 1 So You Want a High-Performing Business? Deliver Great Returns and the Rest Will Maximize Cash Became Emperor Market Strategy Is the 80:20 Rule of Cash Flow Throw Away the Old Playbook!
Chapter 2 Profit Pools; Market Strategy on Steroids What Makes a Real Profit Pool? Profit Pools and Business Models Internal Profit Pools Market Profit Pools Summary
Chapter 3 You Just Can’t See Them Accounting Systems Don’t Actually Report a Useful Profitability Market Profitability Information Is Difficult to Come By Businesses Aren’t Configured to Get and Process Timely Cash-Based Profitability Information New Markets Are Difficult to Envision Getting It Done
Part Two Your Guide to Early Results
Chapter 4 Know Your Own ACTUAL PERFORMANCE Cut Through the GAAP and Other Information Obfuscation Reconstitute the Numbers and See the Internal Profit Pools Emerge Now It’s Time to Act: Neutralize Your Drains and Boost Your Sources Got it, What's Next?
Chapter 5 Get a STRATEGIC VIEW of Markets What’s in a Strategic View? Estimating Market Profit Pool Values Strategic Fit: What It Takes to Play Synthesizing Your Strategic View Your Summarized Strategic View
Chapter 6 Define a Path That Exploits REAL OPPORTUNITIES Business Value and Making Strategic Choices Task 1: List and Define Opportunities Task 2: Flesh Out and Map Opportunities Task 3: Characterize Outcomes Task 4: Evaluate the Economics Task 5: Define the Path Forward Task 6: Plan and Execute Return on Effort
Part Three Sustaining Value Growth
Chapter 7 Corporate Renewal and New Business Management How Is Sustained Value Growth Achieved? Why Sustaining High Value Growth Is Such a Challenge Five Basic Rules for Sustaining High Value Growth It Is Possible to Sustain High Value Growth Performance Reconfiguring New Business Development to Deliver Value Growth and Corporate Renewal In conclusion
Chapter 8 Value-Maximizing the Existing Business Business Specialization Focusing on Your Sources of Value Extending Your Sources of Value
Appendix A Unwinding, Line Item by Line Item Revenue Expenses Capital Investments and Charges
Appendix B The Monte Carlo Simulation What Problem Does It Solve? What Does It Do? What Do You Have to Do to Use It?
Appendix C Using Real Options: The Binomial Lattice Approach What the Binomial Lattice Does How the Binomial Lattice Works Beyond This Example
