CEOs and other C-suite executives
(and those aspiring to join the C-suite)
The Executive Guide to Boosting Cash Flow & Shareholder Value sets out a way for business leaders to rapidly boost shareholder value, and to maintain a higher level of value growth over time. As such, it primarily addresses the CEO’s (and Business Unit leader’s) need to maximize shareholder value, though it also gives other readers a view of business management as the CEO (should) see it.
On point for measuring and guiding towards increased value, CFO’s will find this book helps prioritize the 'levers' available to management to drive value creation, and gives an insightful view into the role and possibilities of market decisions. Chief Marketing Officers will extend their perspective of managing markets with a greater understanding and appreciation of business economics in market decisions. Other C-suite managers will enrich their understanding of these areas, and be better equipped to take the helm themselves.
Shareholders, debt-holders and their advocates
(such as boards)
External stakeholders, such as shareholders, debt-holders and board members, will find the insights on value creation will enhance the guidance they give to business leaders and help them with their oversight responsibilities. It will also tune in and focus their demands for business information.
Policy makers
Today's accounting and other standards distort profitability and omit vast areas of critical information (such as future expectations and market visibility), resulting in formal reporting that falls well short of the needs investors and business managers. As the increasing sophistication of managers and investors is acknowledged, this book will provide guidance on what is needed from reporting systems, so standards can be adjusted to improve their relevance.
Information industry vendors
Information systems vendors, particularly ERP and individual business process software providers, need greater insight into specific information needs of C-level business leaders, so they are able to enhance the utility (and so attractiveness) of their offering.
Other professionals
(accountants, consultants, academics)
Other professionals will also find this prioritized view of business and management issues a useful arrow in their quiver. This perspective has great potential to help in the design and prioritization of related professional services and standards.
Students & Education
Educators in the science of business, both at the undergraduate and masters levels, will find this book integrates several foundation business topics together in a highly useful and refreshingly prioritized way.
Generally, shareholder value texts are heavy reads and somewhat theoretical, oriented to the needs of finance practitioners. In contrast, this book is pragmatic, and oriented to deliver rapid results.
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