Management techniques that successfully drive business value have been discovered over the course of the last twenty-five years, but the word has been painfully slow in getting out to today’s business leaders in a distilled and prioritized format. Remarkably, the same issues and questions come up time and again in the C-suite, and it struck me that there must be a better way to get the knowledge out than one company at a time.
Business executives are rising through the ranks and into the C-suite all the time. They need a view on the new mandate they are assuming – of managing to grow the business’ value – and this book will help that transition.
In many ways, this book pushes back against the myriad of shareholder value books that have been published since the seventies. In fact, all it does in cut to the chase for business leaders, answering the question – what can I do to boost the value of my business? Rather than delving into the financial engineering in the way other books do, it simply prioritizes what matters, and sets out solutions. The idea is to get the word out – and hopefully it’ll accelerate the economy and make society wealthier.